Digital Insights Analyst
Job no: 499859
Work type: Full time
Location: VIC - Melbourne CBD
Categories: VIC - Melbourne CBD
About the Role
AGL has embarked on a large organizational wide Customer Experience journey and at the heart of this is making decisions based on data. We are currently looking for 2 Digital Insights Analysts to join the digital team.
The Digital Insights Analyst will provide customer journey analytics, in-depth segment insights to uplift digital sales, service and improve other key metrics. You will be responsible for identifying and communicating performance opportunities and issues to the broader digital team. In addition, you will own the creation of and standards for digital reporting and attribution models.
- Monitor overall digital performance – web and marketing campaign analytics being the barometer of that performance
- Analyse customer journeys and pain points
- Draw data insights to inform decision-making and priorities
- Uncover and report on distinctions between a different persona or segment’s digital behaviour in the customer journey which is not always symmetrical or linear
- Perform regular performance reporting and benchmarks
- Monitor and forecast digital sales and overall performance based on past data and seasonality
- Develop guidelines/standards and attribution models for measuring digital performance
- Educate stakeholders on the importance of data driven decision making
- Prioritise data requests and provide insights as required
- Background in data, analytics, and digital insights
- Highly experiences in Adobe Analytics
- Experienced in pulling insights from digital analytics platforms – Google Analytics, Adobe or similar
- Experienced in working in an Agile environment with technical teams
- Stakeholder engagement and collaboration skills
What’s in it for you?
You’ll be working in an A-grade building with state of the art activity based working facilities. Being supported by our new flexible ways of working. We call it Smarter Working.
You’ll get the opportunity to work with some of the most engaged and innovative in the business. Being exposed to more opportunities to advance your skills and career.
Working in a company the size of ours the sky’s the limit for your career aspirations and we’re focused on investing in you.
It truly is an exciting time to be part of AGL Energy as we lead the way in generating sustainable energy solutions for all Australians. With a heritage of over 175 years and listed in the top 50 companies on the ASX, AGL offers a genuinely diverse, safe and supportive work environment, where "actions not words" fosters a culture of achievement and personal development.
How to Apply
Come with us on a journey of exploration and creativity, doing the same things differently, better, faster by encompassing innovation and passion for a more sustainable world.
Apply now to the AGL Careers team via the online application link.
Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time
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